Often confused with vanity, loving yourself in the context of "true love" is not egotistical, narcissistic, or self-absorbed. Loving yourself in it's simplest definition, is coming face to face with yourself despite your flaws & if-onlys, and accepting the whole of you. Loving yourself is not isolating just specific features to love - it is the WHOLE package. How is this not ego-driven? My go at it is this: When you spend enough of your energy on looking to solutions for filling wholes in your life- when you are really looking for the gold in life- you slowey begin to see that the only thing, and in fact only person, that will ever make you fulfilled is you & your ability to delve into your core and fill yourself. Diving deep into yourself, you realize that it's not just *you* in there. It is the whole universe.